From The NOTW:
Surprisingly, investors in America have also started snapping up shares that money experts believe are massively under-priced at the moment.
American interest in United is highlighted by the intense involvement of the prestigious and powerful Bank of New York.
Through their "custodians" arm, they manage a whopping 11.15 per cent of all United's shares. The bank steadfastly refuses to reveal the identities of their clients but their involvement is a clear indication of how America views the club's investment potential. And the reason for the sudden surge of interest is this: United are about to storm the States — big-time.
Today, United are worth around £350million — more than the rest of Britain's clubs listed at the Stock Exchange put together.
But that is a fraction of their potential value if they can conquer America and rake in the gold that awaits the first soccer team to make it into the hearts of the Yanks.
The Red Devils have just begun to corner the Asian market — they have signed a 10-year franchise deal to open at least 90 ‘Reds' cafes — but their transatlantic assault begins in earnest this summer with four games in Seattle, Los Angeles, New York and Philadelphia.
Marketing director David Draper confirmed: "You can be certain we won't be idle during the pre-season tour. This is our chance to showcase Manchester United.
"America has 18 million registered soccer players. That shows the potential of support for pay-per-view television and our various marketing tools and we hope these people can give us some leverage in the battle to loosen the American grip on gridiron, baseball, basketball and ice hockey.
"The US is a major television nation. Subject to deals with the Premiership, we feel it will eventually be possible to market ourselves for American fans via live pay-per-view."
The latest Red Issue magazine will be on sale against Basel. Buy your copy from all good sellers from around the ground. However if you cannot face the ugly mugs of our sellers (and let's face it, who could blame you?) then why not subscribe to the Red Issue magazine on-line:
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