WEMBLEY CARVE UP

Last updated : 09 December 2002 By editor

The Guardian:

‘In total there will be about 18,000 "premium" seats and 160 executive boxes, which are being sold on behalf of the FA by the sports marketing company IMG.

All premium seats must be bought for a minimum of 10 years, and both IMG and the FA had been keen to ensure the prices remained secret because of fears that they would anger ordinary football fans.

The new Wembley will offer five categories of premium seats, with the most expensive - known as "member seats" - costing £6,100 a year and including a five-star meal in an exclusive restaurant also located on the second tier of the new stadium.

In addition to the yearly payments, moreover, individuals and companies will have to make an up-front payment purely for the right to buy them. For member seats the one-off payment is £18,300, for VIP premium seats it will be £16,100. Other up-front payments range from £5,600 to £3,900.

All premium seats will guarantee access to 12 matches a year, including six England internationals, the FA Cup final and its semi-finals - which will both be played at Wembley when it reopens in 2006. The other matches included are the Worthington Cup final, the Charity Shield and rugby league's Challenge Cup final.

Those who buy the most expensive member seats will also be allowed to attend the six concerts that will take place at the new Wembley each year. They will also have access to a games room within the stadium and even a wine library facility.

All corporate fans will be ferried to the ground on exclusive trains from Marylebone Station, which will run a separate line. There will also be fast-track access to the stadium, and the "prawn sandwich brigade" will have an entire concourse to itself within the stadium, strewn with restaurants, bars and shops.

A spokesman for the Football Supporters' Federation said yesterday: "Wembley was supposed to be a national stadium for the ordinary football fan. It is disgraceful that such a large number of seats are for the exclusive use of corporate guests. The prices are ridiculous, there is no way that ordinary football fans could afford them. A whole tier within Wembley could be empty for certain games and that would be tragic. Ordinary football fans are once again being driven out of the game, and it is very sad that the new national football stadium will be off limits to so many people."

In addition to the most expensive member seats, the remaining premium seats will range in cost from £1,300 to £5,300 a year.'