United have linked up with Audi UK in a corporate tie in, but apart from the 20 Audi models that ‘will be made available for use, as personal transport by senior team executives, including manager Sir Alex Ferguson, Club CEO David Gill and high profile players,’ what does this actually mean?
David Gill; “We are obviously delighted to have Audi UK as one of our commercial partners with immediate effect and are looking forward to developing a comprehensive communications programme that helps us both achieve our business goals. Audi is a superb brand that sits perfectly alongside the likes of Vodafone, Nike, Fuji, Budweiser and Pepsi.”
Quite what a car manufacturer and a football club will be able to share in terms of common experience is anyone’s guess. Expect this latest tie in to end up on the scrap heap next to the Yankees deal.