Kenyon in The Observer:
'If you look at the £300million or so we have spent, most of that has gone back into football over the past three years.
'We haven't spent £800m to acquire it [the club] and that money has gone out of the game. A lot of the money we spent on players has gone back into the game, to West Ham, to Lyon - back into circulation.'
'We're building a foundation.
'I can recall the first conversation I had with Roman Abramovich, before I joined the club, and asked: "Do you want to buy success or build success?" His answer would determine whether or not I would be at Chelsea and he gave me the right answer, which was to build. We will continue to build success over the next 10 years.'
Chelsea are two years into the 10-year masterplan and by the end of it, Kenyon said, the club want to be 'the number-one internationally recognised club'.
'It's pretty simple, everyone understands it at the club and it drives our agenda.
'Our mission is to be profitable within five years and we are two years into that process. We have spent a lot of money, yes - everything is an investment, though, and it's not the amount of money but whether you spend that money wisely.'