"Chelsea are going the whole hog here. They're not only buying the best players available - they're going for the top men outside the playing staff as well. When you're spending that amount of money, as Chelsea have done, you've now got to have the best. So where do you go? You go to the best - and Kenyon is the best. He did absolute wonders for Manchester United.
"When you think what he's done on the retail side, it's been fantastic. He's got
Manchester United known. It's a brand now. Put it up there with the Guccis now, it's a brand name. That's what Chelsea want - they need to be known."