Indian Takeaway

Last updated : 31 October 2007 By Editor

The Times:

The KICK OFF programme, backed by the All India Football Federation (AIFF), marks the first time that a foreign club has been involved directly in talent-spotting in India.

The federation hopes to introduce similar programmes nationwide, using foreign expertise and private capital to help to develop Indian football, which although still dwarfed by cricket has nonetheless become more popular among the young in the last decade.

The programme also shows how European clubs such as Manchester United are trying to gain a foothold in India as a potentially huge source of fans, sponsors and, one day, players.

"It's clear to see that with such a huge population in India the potential for football to grow is enormous, and we are delighted to be involved in the further development of the game here," said Sir Alex Ferguson, the Manchester United manager. "Hopefully we can play a part in the vision of accelerating this development of young players in India."

Goa was chosen because football is particularly popular in the former Portuguese enclave, which is also one of India's most prosperous and cosmopolitan states. Savio Messias, secretary of the Goa Football Association, said that more than 5,500 children from the state had joined the programme in the Nehru Stadium.

Each is going through a series of dribbling and ball control tests designed by the youth academy, whose alumni include David Beckham, Ryan Giggs and Paul Scholes.

The data is still being processed, but initial results have been impressive, according to Dale Hobson, director of international development for Manchester United Soccer Schools.

"What we see in the children is very encouraging - some of them are potentially very good," he said. "This is only a pilot scheme, but just think, India is 145th in the world and has 1.1 billion people. There's a disconnect there - it doesn't make sense."

Some blame India's climate and widespread malnutrition, which hinders young players's physical development. Others blame corruption and chronic inefficiency within the AIFF, which is dominated by politicians.

Mr Hobson said that television was probably the decisive factor. "It's only when the Premiership started being broadcast into China in the early 1990s that it caught alight," he said. "Now you have Chinese players in the Premiership and Chinese sponsors. India may be the same. If an Indian lad got picked up by a European club, the game could take off here."