Last updated : 17 August 2004 By editor
From the Times

THERE are four things that the city of Liverpool would like the rest of the world to forget: Toxteth riots, the left-wing councillor Derek Hatton, a workshy labour force and hoary old Scouse jokes.

Fuelled by an economic boom, the city once seen as one of the most crime-ridden and depressed in Britain is appealing to its sons and daughters around the world to return home and fill a growing number of job vacancies in their revived and vibrant birthplace on the Mersey.

A local recruitment agency has launched a website,, aimed at luring back the Merseyside diaspora to a city that expects to create 14,000 jobs and attract £2 billion of investment over the next five years.

Mike Hill, a director of Bluefire Consulting, said: “The worst thing that could happen is for Liverpool to run out of workers just as we hit a major growth phase.”

Bluefire says that more than 300,000 people left Merseyside during the 1970s and 1980s when the area passed through a period of deep depression.